Results of work with Haagen - Dazs ice cream 2021 - 2022
Updated: Sep 19
We can say with confidence that, thanks to our well-coordinated work at Pulse,
Haagen-Dazs ice cream is already a must-have product in all key networks in Ukraine.
In 2021, the organisation of supplies to Ukraine was brought to a new level. A stable supply of products with promotional campaigns and promotional support was established, and an individual approach was selected for each network, which in the end made the product very accessible and visible to Ukrainian buyers.
For 2022, there was a plan to significantly develop and strengthen the brand's position in the market and improve the conditions of supply taking into account the characteristics of each network in Ukraine. Unfortunately, the war has made its own adjustments, disrupted the implementation of the development plan, and brought new challenges. Regardless, we continue to work actively. Thanks to our creative and professional approach, we have achieved a good level of success even in such a difficult time.
Throughout the summer, Haagen-Dazs ice cream was available for Ukrainian customers in OKKO and Winetime stores, and deliveries to other networks are already being planned. So, we are gaining momentum.
It should be noted that, in 2022, we have expanded the presence of Haagen-Dazs to new networks, which have not previously worked with these products.
And we are preparing to continue our work with double the impact in 2023!