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case study
BTL
TRADE MARKETING

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The goal of Syngenta in Ukraine is to offer comprehensive solutions that meet the needs of Ukrainian farmers in partnership with international processing companies. As a leader in world agro-business, Syngenta is distinguished by its high-quality products, flexibility, and an integrated approach to solving problems.

case:
long-term contract

challenge:

  • development and implementation of a loyalty program for sellers of traditional retail and specialised networks

  • work with more than 550 retail outlets across ukraine, including remote settlements

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