case study
BTL
TRADE MARKETING

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The company's brand portfolio in Ukraine includes such well-known brands as Calve, Hellman, Rama, Creme Bonjour, Knorr, Beseda, Brook Bond, and Lipton in the food category; Dove, Clear, Sunsilk, Timotei, Rexona, and Ax in the personal care category; as well as Domestos and Cif household cleaning products.

case:
long-term contract
short-term project

challenge:

  • implementation of a loyalty program for key partners within traditional trade channels

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