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Carlsberg Ukraine is part of the Carlsberg Group, one of the leading brewing groups in the world with a large portfolio of beer and other beverage brands. Their portfolio includes Lvivske, Baltika, Carlsberg, Tuborg, Kronenbourg 1664, Arsenal, Zhigulivske, Somersby, Guinness, Harp, Warsteiner Grimbergen, and others.
development of the mechanics and implementation of the promotional campaign to support the launch of a new product to market: the low-alcohol beverage Baltika 0 Grapefruit
coverage: shopping and entertainment centers in cities with a population of 1 million +
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