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case study
BTL
TRADE MARKETING
Carlsberg Ukraine is part of the Carlsberg Group, one of the leading brewing groups in the world with a large portfolio of beer and other beverage brands. Their portfolio includes Lvivske, Baltika, Carlsberg, Tuborg, Kronenbourg 1664, Arsenal, Zhigulivske, Somersby, Guinness, Harp, Warsteiner Grimbergen, and others.
case:
long-term contract
short-term project
challenge:
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development of the mechanics and implementation of the promotional campaign to support the launch of a new product to market: the low-alcohol beverage Baltika 0 Grapefruit
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coverage: shopping and entertainment centers in cities with a population of 1 million +
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