case study
TRADE MARKETING

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In Ukraine, the Danone group has been manufacturing and distributing a wide range of food products for more than 20 years, including Activia, Actimel, Prostokvashyno, Rastishka, Actual, YoPro, Danissimo, Paw Patrol, Frozen, Avengers, Alpro, and Danone.

case:
long-term contract
short-term project: summer season

challenge:

  • product tasting for target audience - young mothers

  • build positive brand perception

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