case study
BTL
TRADE MARKETING

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Silpo is the leading supermarket chain in Fozzy Group's sales structure. Today, the chain consists of 241 supermarkets in 60 cities of Ukraine. one of the largest national chains of food supermarkets. Silpo supermarkets are self-service stores with product ranges consisting of up to 20 000 items of food and related products, depending on the sales area of each store.

case:
long-term contract (2021)

challenge:

  • provision of services for the work of promotional personnel on a regular basis

  • other BTL activities at the request of the client

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