case study
MERCHANDISING

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 L'Oreal Ukraine is present in four distribution channels, including mass-market consumer products (L'Oreal Paris, Garnier, Maybelline), salon-based professional products (L'Oreal Professionel, Kerastase, Matrix), luxury products found in high- end boutiques and department stores (Lancome, Biotherm, Giorgio Armani, Cacharel, Ralph Lauren, Helena Rubinstein), and pharmacies with their active cosmetics line (Vichy, La Roche Posay).

case:
long-term contract

challenge:

  • increase sales through consultants

  • provide merchandising in key retail outlets

  • use an optimised budget

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