case study
BTL

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Henkel Ukraine markets and sells laundry and home care products, hair and body care products, and industrial adhesives. The more widely-known brands in Ukraine include Persil, Pur, Bref, Silan, Perwoll, Rex, Losk, Fa, Taft, Schauma, GlissKur, Palette, Brillance, Teroson, Liofol, Dorus, Technomelt, Optal, and Loctite.

case:
long-term contract

challenge:

  • enticing consumers to switch from competing brands

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