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case study
GLOBAL IMPORT

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Established in the US in 1960 by a Polish national, the company is marketed as a premium line, producing several traditional flavours as well as those that are esoteric and specific to the brand. With franchises throughout the world, the company has recently started direct deliveries of Häagen-Dazs ice cream to Ukraine, actively developing the Ukrainian market since 2021. 

case:
long-term contract

challenge:

  • better understand the ukrainian market in order to build long-term successful cooperation with key chains in the country

  • create a program for the development and management in the ukrainian market for the world's number one ice-cream brand

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